Archive for the ‘On-page Optimization’ Category
According to W3C every HTML document must have a Title Element in the Head section.
Authors should use the Title Element to identify the contents of a document. Since users often consult documents out of context, authors should provide context-rich titles. Thus, instead of a title such as “Introduction”, which doesn’t provide much contextual background, authors should supply a title such as “Introduction to Medieval Bee-Keeping” instead.
For reasons of accessibility, user agents must always make the content of the Title Element available to users (including Title Element that occur in frames). The mechanism for doing so depends on the user agent (e.g., as a caption, spoken).
Titles may contain character entities (for accented characters, special characters, etc.), but may not contain other markup (including comments). Here is a sample document title:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd">
<HTML>
<HEAD>
<TITLE>Introduction to Medieval Bee-Keeping</TITLE>
</HEAD>
<BODY>
… document body…
</BODY>
</HTML>
- Title Element – Use special characters (@ | & – +) to improve listing attractiveness while reducing the need for stop words.
- SEO Tools – Backlink Checker Linkdiagnosis.com – good for determining overall unique domain links & re-directed domain links.
- Viral Marketing – Linkbait doesn’t need to be complex. It’s just a solution that troubleshoots a problem for a specific usergroup.
- Call-to-action – Use a variety of call-to-actions for title elements of different page types; product/service/info & categories.
SEO Assur provides independent referrals for operating search engine optimization firms and consultants within the United States arranged by state and city of origin.
SEOAssur provides background information on Title Elements and other on-page optimization practices.
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